Some aromas evoke memories and conversations. Vermouth has many such aromas: that touch of dry herb, the right sweetness, and a bitter note that makes you come back for more. Last November 29, 2025, at Celler Collbaix, we enjoyed one of those unhurried mornings, in a wine tourism experience that combined vineyard, discoveries, and an atmosphere that flowed naturally.

A morning that started with sunshine and ended with laughter

Before entering the tasting room, Josep Maria suggested we start outside. There was a gentle winter sun, and the walk to the viewpoint opened the day with a spectacle of nature. The vineyard, dormant but full of details, accompanied us as we discovered its cycle and the care they put into it. And, in the background, Montserrat, always there, observing everything.

Back inside, the pace changed. On the table, laboratory tools and small jars with the vermouth maceration: rosemary, thyme, savory… and the sweet part made with must, which allowed us to experiment and see how the measurements modified the base wine La Llobeta (7 years) from Celler Collbaix. A moment that elicited the first “wows” of the morning. Immediately everyone wanted to taste, measure, refine, and start their own path towards the perfect vermouth.

Josep Maria, with his generous way of explaining, made everyone feel at ease. What’s more, this time part of the group also had an added challenge: it was a teambuilding activity before the company’s Christmas lunch. At first there was some fear of “let’s see if I mess it up,” but it didn’t last long. Soon they shed their shyness and the first jokes appeared: “This one really turned out good!”, “Let me taste yours!”, “What did you put in it?”

Through trial and error, everyone found their balance: sweeter, more bitter, more spiced… and all accompanied by cured meats from Cal Fusteret (Sant Fruitós de Bages), which made the conversation even easier. The workshop took on that tone that only happens when people feel comfortable and time ceases to matter.

This is the essence of Slow Tourism and of the experiences we live in Bages: spaces where people breathe, connect, and enjoy.

The final result was a different vermouth for each person, each with its own story. And a group that left with a wider smile than they had arrived with.

You can relive the day through the complete gallery here: view gallery

Thank you very much for being there and for bringing this special morning to life. If you’d like to help us grow, you can leave us a review here:
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